15 Best Twitter Management Tools For Success

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Twitter is a fast-paced platform where trends can change in an instant. One minute, a tweet generates tons of engagement; the next, it has fallen into Twitter obscurity. For some, this drastic change in performance is a cause for concern. But for others, it’s a goal to aspire to. If you aim to go viral on Twitter, the number one thing you can do is stay calm. The second is using Twitter management tools to help you determine how to go viral on Twitter and understand what’s happening and why.

This article will explore how Twitter management tools can enhance your social media engagement and content performance to help you go viral on Twitter.

One Twitter management tool that can help you go viral on Twitter is Megaphone's viral on-demand platform. This easy-to-use tool helps you discover trending topics and relevant hashtags to boost your tweets' visibility so you can get the most out of your viral tweets.

8 Tips To Manage Your Twitter Efficiently

1. Utilize the Power of the Megaphone to Go Viral on Demand

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.

2. Draft a Clear Twitter Strategy

Drafting a clear strategy is crucial for making the most of your social media presence and improving your overall Twitter performance. Here’s how to create a strategy that works:

Define your target audience

Identify who you want to reach on Twitter. Consider factors like demographics, interests, and behaviors. Understanding your audience will guide the type of content you should create and how you engage with them.

Set clear goals

Determine what you want to achieve with your Twitter presence. Whether it’s increasing brand awareness, driving traffic to your website, or building a community, having clear objectives will shape your strategy.

Create resonant content

Create tweets that speak directly to your target audience. This could include informative posts, engaging questions, relevant industry news, and even a bit of humor if it fits your brand. Consistency is key, so plan a content calendar that aligns with your goals and keeps your profile active.

Understand Twitter’s algorithm.

Twitter values engagement, so content that receives more interactions (likes, retweets, replies) tends to be more visible. The algorithm also considers the recency of posts and the relationships between users—tweets from accounts you interact with frequently are more likely to appear in your feed. To increase your visibility on the platform, focus on creating engaging, timely content and building strong connections with your audience.

Monitor and adjust

Review your Twitter performance regularly by analyzing engagement, follower growth, and reach metrics. Twitter analytics tools can provide valuable insights into what’s working and what isn’t. Use this data to adjust your strategy as needed.

Stay vigilant against fake accounts.

Be aware of fake accounts that can harm your credibility. Review your followers regularly and block or report any suspicious accounts.

3. Jump on Trends

Jumping on Twitter trends is a great way to increase visibility and connect with your audience. People are already discussing trends, so getting involved can help your Twitter profile stay relevant and engaging.

To capitalize on trends, it’s important to incorporate them into your social media strategy in a way that feels natural and authentic.

To effectively jump on Twitter trends, regularly check the Trending tab to stay informed about what’s popular. By doing this daily, you’ll be able to spot trends that align with your brand quickly.

Timeliness is vital—Twitter moves fast, so act quickly when you see a relevant trend.

Look at how Netflix didn’t miss the chance to celebrate the beginning of the autumn.

They nailed it by referencing “Gilmore Girls” on September 1st, a date fans associate with the show’s autumn vibes. This timely tweet tapped into nostalgia and perfectly captured the start of the fall season, engaging their Twitter audience and reminding them why they love the show. It’s a great example of how jumping on trends can create buzz.

However, it’s vital to contribute meaningfully; don’t hop on just for the sake of it. Ensure that your tweets add value or offer an exciting perspective to stand out.

Stay aligned with your brand by only engaging with trends that make sense for your message. If a trend doesn’t resonate, it’s better to skip it than risk seeming inauthentic.

4. Save Time by Bulk Scheduling Posts

Saving time on Twitter is essential, and bulk-scheduling your posts is a practical way to do it. Instead of manually tweeting throughout the day, you can schedule tweets in advance using tools that make the process easier. Here’s how to best schedule tweets:

Choose a scheduling tool like SocialBee to plan multiple tweets simultaneously.

Set aside time to create a mix of content for the week or month. Think about promotions, tips, engaging questions, or trending topics to keep your feed interesting.

Ensure your content is diverse—post multiple times a day with a variety of content to keep your audience engaged, not just spacing out tweets for the sake of it.

5. Always Use Relevant Hashtags

Always use relevant hashtags to get your tweets seen by a wider audience. Hashtags connect your content with people interested in specific topics, making it easier for others to engage.

A balanced mix of general and branded hashtags works best. General hashtags help you reach a broader audience, while branded hashtags, created specifically for your brand or campaign, build recognition and engagement with your unique offerings.

For example, Duolingo used its branded hashtag, #DuolingoOnIce, to promote a fun, brand-specific campaign.

To get the most out of hashtags, here are some practical tips:

Look for hashtags that are currently popular and related to your content.

Make sure the hashtags match the content of your social media posts to avoid confusing your audience.

Use 1-2 hashtags per tweet to keep it focused and avoid looking spammy.

If you’re representing a brand or campaign, develop a unique hashtag for others to join the conversation.

Use Twitter’s advanced analytics to see which hashtags work best for you and refine your strategy.

6. Engage with Other Users

Engaging with other Twitter users is vital to making your presence on the platform meaningful. It’s not just about sharing your content; it’s about interacting with others to build connections and be part of the community.

Staying active and engaged is the key to making the most of your Twitter interactions. Respond promptly when someone mentions your brand or sends a message. It shows you’re paying attention and value their input, which helps keep conversations going.

Another way to engage is by liking and retweeting content that fits your brand or interests. This helps you connect with others and increases your visibility. Plus, when you share relevant content, you show support and stay involved.

Social listening is just as essential. Listen to what people say about topics that matter to you or your industry. When you find something interesting, join the conversation with your thoughts or a simple comment—it’s an easy way to stay engaged.

Lastly, don’t wait for others to start the conversation. Ask questions, share insights, or post something that invites others to join in. This boosts engagement and shows you’re genuinely interested in what others think.

7. Create Evergreen Posts

Creating evergreen Twitter posts is a smart way to ensure your content remains relevant and engaging long after it’s posted. Unlike trend-based content, evergreen posts focus on topics that won’t lose value or relevance over time.

This type of content helps build a solid foundation on the social media platform, providing your audience with valuable information they can refer back to at any time.

Here’s how you can create compelling, evergreen Twitter posts:

Share tips, how-tos, or advice that is always useful. For example, if you’re in marketing, you could post about core marketing principles rather than the latest trends that might fade quickly.

Take content that has performed well in the past and repackage it for Twitter. You can turn blog posts, videos, or customer testimonials into tweets that provide lasting value.

Use your Twitter account to answer frequently asked questions in your industry. These types of posts are not only helpful but can also generate more engagement over time as people search for solutions.

Use images, infographics, or short videos that explain concepts or provide valuable tips. Visual content tends to attract more engagement and is easier for your audience to understand at a glance.

8. Track Your Performance with Twitter Analytics

Tracking your performance analytics is critical to improving your Twitter strategy. Start by regularly checking your tweet impressions to see which posts are being viewed the most. This will give you an idea of what type of content catches your audience’s attention.

Next, focus on engagement rates—look at the number of likes, retweets, and replies each tweet gets. This will show you what kind of content encourages your audience to interact.

You should also keep track of your follower growth and see how it changes over time, especially after specific tweets or campaigns. This can help you understand what’s driving new followers to your profile.

Finally, check link clicks if you’re sharing URLs. This will show you how many people are interested enough to visit your website or external pages.

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15 Best Twitter Management Tools For Success

1. Megaphone: The Ultimate Platform to Boost Your Online Presence Organically

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. SocialBee: The Best Scheduler for Your Evergreen Twitter Content

SocialBee is the best Twitter scheduler we’ve tested, with some of the most advanced features anywhere. Thanks to its automatic retweeting and rich automation features, it’s especially well-suited to users who value evergreen content. SocialBee is another feature-rich platform with all the tools you need to manage your socials.

You can use it to curate and create social content, schedule posts, reply to comments, and analyze your growth on Twitter, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and GMB. SocialBee’s content creation and planning capabilities are second to none. It’s packed with compelling, cutting-edge features that put it ahead of its competitors.

Pros

Excellent automation tools

Includes an AI generator

Evergreen resharing is useful

Powerful and advanced feature set

AI Copilot can plan your entire social strategy (for Twitter + other networks)

Cons

No social listening feature

Maximum of 5,000 posts per category on top-tier plan

3. MeetEdgar: The Tool That Helps You Find What to Post on Twitter

MeetEdgar is one of the best Twitter tools that use machine learning to read your blog posts and pull and create quotes for social media updates. It helps you save hours by figuring out “what to post” on social media. MeetEdgar builds an evergreen library and utilizes it when running short on newer content.

Pros

Organizes content category-wise.

Keeps links to your old blog posts before your audience so those posts garner more attention.

Gives an analytics review of your posts and your competitors’ posts.

Cons

Doesn’t have access to manage honest conversations. You must still log on to each platform individually to share, retweet, comment, etc.

This allows you to post and publish your posts on 5 social media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.

4. Buffer: A User-Friendly Tool for Managing Twitter Accounts

Buffer has proven to be a user-friendly tool for managing and automating Twitter presence. The tool significantly reduced the effort to schedule and organize tweets through the content calendar, streamlining our workflow. The user interface is intuitive, making managing multiple Twitter accounts straightforward.

You can customize the posting times to improve your tweet engagement and target your audience when they are most active. Buffer’s analytics provide insights into your tweets’ performance, offering data-driven insights to improve your strategy. Through the Start Page feature, you can use customizable landing pages to offer a centralized location to display your essential links, boosting your presence.

Pros

Smoothly schedule multiple posts and manage several accounts.

Analyze the page performance and how each post is performing.

Great to manage large teams.

Cons

Posts can only be edited before they are scheduled, thus forcing them to delete posts once scheduled.

Sometimes, posts fail while publishing.

Social Oomph is a social media management tool designed to increase social media productivity by automating various tasks across multiple platforms.

Pros

Supports individual accounts and team accounts.

Social post scheduling.

Free account with limited features.

Cons

The interface needs to be updated.

6. Twitonomy: The Twitter Analytics Tool You’ve Been Looking For

Twitonomy is a Twitter marketing tool that provides simple yet critical Twitter analytics. The well-designed charts and visual analysis are Twitonomy’s best features. It also has a feature where you can see all your mentions from around the globe on a world map. They have a free plan that can handle all your basic Twitter analytics and tracking. They also provide a premium version for more advanced features starting at $20 monthly.

Pros

It is ideal for helping you optimize your follower and following lists, allowing you to connect with your ideal customers and cut out time spent on those who will likely not convert into buyers.

Cons

Twitonomy sometimes pulls old tweets into new reports, giving you inaccurate and outdated information.

7. IFTTT: A Tool to Automate Tasks for Twitter Growth

IFTTT (If This, Then That) is a web-based service that automates tasks by creating conditional statements (applets) between apps and devices. This streamlines interactions and enhances productivity.

Pros

Automates tasks between apps, services, and devices.

Good web and mobile apps.

Easy to use.

Supports IoT devices and voice assistants.

Cons

Only paid users can create multistep applets.

The activity section needs better organizational tools.

8. Tweepi: Find and Grow the Right Twitter Followers

Tweepi is designed to help you grow your following through relevant and authentic followers. It does this by offering features that allow you to search for Twitter users based on keywords or hashtags, follow your competitors’ followers, and clean up your Twitter account.

Pros

Powerful search features.

Ability to filter, sort, and find the right people to follow.

Ability to clean up Twitter accounts relatively quickly.

Cons

I still need all the other features.

Only focused on finding and growing followers.

9. Loomly: A Twitter Scheduler with User-Friendly Community Management Tools

Loomly offers all the features social media managers expect of a scheduling tool. It lets you plan content in advance and automatically publish it to Twitter. However, it’s much more than merely a tool for seamless scheduling. It also simplifies your interactions with your followers on Twitter. It offers an easy-to-use community management system where you can respond to comments and messages and analytics to measure your ROI. With its analytics, you can measure your tweets' performance in real-time. With this knowledge, you’ll know which topics your target audience responds to better and adjust your Twitter campaigns appropriately.

Pros

The post-creation process leaves nothing to chance: every aspect is well thought out.

Multiple social calendars eliminate confusion/accidental postings.

Workflow templates are suitable for large teams and one-person operations.

Cons

Reporting could use more audience insights.

If you are looking for a well-rounded social media solution that can perform as a Twitter marketing tool, Loomly is a much-liked software. Users can compose and schedule their Twitter posts beforehand and visualize all your planned posts on their social media content calendar. Another unique feature you get with Loomly is that those post ideas will always stay dry for you with the constant supply of RSS feeds, a Twitter trends overview, and even best posting practices in the palm of your hand.

Pros

Affordable pricing: Loomly is praised for its affordability, which makes it easy to get management approval. It provides all the required features at a much lower cost than similar solutions.

Exceptional customer service: Loomly's customer service is outstanding, with quick responses to queries and even personal responses from the CEO. This level of service dramatically enhances the overall user experience.

Advanced scheduling capabilities: Loomly offers advanced scheduling capabilities, including scheduling a single post across multiple platforms. This feature is beneficial for managing various brands and products.

Cons

Inability to hide unused features: Some users have expressed a desire for the option to hide certain features, like the target audience tab if they need to be in use to simplify the interface.

Lack of direct posting to Instagram: Loomly cannot currently post directly to Instagram, which can be a significant inconvenience for users who manage Instagram accounts.

Loss of analytics data: Users have reported losing their analytics data multiple times and having no way to recover it except through the original social app's insights.

11. Sendible: A Tool for Seamless Twitter Marketing Automation

Sendible is another automation tool offering all the management features to run your Twitter marketing efforts seamlessly. Its intuitive dashboard makes it easy to manage your campaigns and boost your team’s productivity. You can easily plan and create your posts and schedule them at the optimal times. You can add all your content if you plan to run a marketing campaign for an entire month. CSV file and bulk import it to save time and effort.

Similar to CoSchedule, Sendible also offers a feature that recycles top-performing content (Smart Queues) and gives it an additional lifespan. The content library organizes all your assets in one place while the AI Assist optimizes your workflows by generating creative Twitter post ideas and improving performance. Features like task assignments, content approval workflows, and shared libraries streamline teamwork. Customizable dashboards and automated reports offer valuable insights and regularly keep your team posted about the updates.

Pros

The calendar makes it easy to get a glimpse of the scheduled tweets.

It is effective for businesses that have multilocation properties.

The tool is easy to use.

Cons

While trying to upload or edit large photos, it crashes.

It takes work to manage data effectively.

Customer service needs to provide a prompt response.

12. Keyhole: A Tool for Monitoring Twitter Hashtags and Influencers

Keyhole is one of the most reliable Twitter tools for monitoring hashtag data and influencers on social networks. It helps measure all the metrics in real-time and the performance of every campaign with detailed data. It shares real-time dashboards so you can track the status of each task. It also creates PDF reports for all your clients.

Pros

This tool is easy to set up and extraordinarily user-friendly. It can be used immediately without any training.

Keyhole also helps in account handling, influencer management, campaign following, analysis of emotions, and more.

Cons

You need to improvise your hashtag strategy to benefit from this tool.

The price is relatively high if you are a small business and don’t need thousands of hashtags to monitor.

With Sprout Social, you can seamlessly manage your Twitter from a single platform. You can use it to plan, categorize, and distribute tweets, engage with your followers with the help of CRM tools, and analyze the results. One feature regarding scheduling that needs special mention is its ViralPost feature. By taking advantage of this functionality, you’ll be able to identify the best times to post, ultimately helping to improve your ROI.

If you’re part of a bigger marketing team, you’ll also be glad to know that it has approval workflows. This way, you can enjoy peace of mind knowing that your tweets align with your branding. It’s one of the best tools for scheduling on Twitter, especially if you’ve encountered a problem requiring you to regularly offer customer care via the platform. It provides a Smart Inbox where you can tag, filter, and mark tweets and DMs to help everyone on your team track their progress.

Pros

The best time to post a feature is valuable.

A scheduling calendar is great for teams.

Lots of additional features.

Cons

It has a very high price tag.

It is expensive for extra users.

Scheduling functionality could be more robust compared to other tools.

14. Agorapulse: A Well-Rounded Twitter Management Tool

Agorapulse is another great choice, offering multiple features to track your analytics, schedule your tweets, engage with your followers, and much more. The unified inbox allows you to monitor all your comments, mentions, and messages on Twitter. You can schedule and publish tweets in advance and monitor your follower growth and other key metrics to make informed decisions.

Pros

User friendly.

Good customer support.

Approval workflows.

Cons

There is no thread scheduling capability.

It can be expensive for individual users.

15. Hootsuite: A Versatile Twitter Management Tool

Hootsuite is a well-known name in the social media industry. The tool is versatile and efficiently covers all aspects of social media automation into one comprehensive dashboard. Starting with the advanced publishing capabilities, the content calendar makes it easier to visualize and plan posts, create customized publishing queues, or auto-schedule posts at the best times. With Hootsuite’s built-in OwlyWriter AI, you can craft captivating tweets and generate post ideas and hashtags. Track the performance of your Twitter campaigns through in-depth insights. Monitor how your tweets are performing and make adjustments accordingly.

Conduct competitive benchmarking to understand where you stand compared to your competitors and industry standards. With advanced listening capabilities, you can track brand mentions and industry trends and check customer sentiment in real time. The Quick Search informs you if customer sentiment suddenly shifts, aiding in crisis management. Do Automated Ad management and optimize by boosting high-performance posts. Get all this data in a monthly report and share it with your clients. Schedule daily, weekly, or monthly reports with custom branding and highlight all important metrics of your business.

Pros

All-in-one dashboard to schedule posts and analyze post-performance.

Integrates with 150+ apps to streamline your workflow.

The unified inbox keeps a tab of all your conversations.

Cons

Some users say the design of the analytics dashboard and the metrics need to be updated.

HootSuite is costly compared to the other tools.

Benefits of Twitter Marketing

1. Building Authentic Connections Through Direct Messaging

Twitter's direct messaging feature allows for genuine interactions through private conversations between two users. The twist? The two accounts must follow each other first to initiate contact. This can make it tricky for marketers to connect with relevant industry players or influencers. But this mutual following means your conversations are more likely to be worthwhile, engaging, personalized, and authentic.

2. Boosting Engagement with Tags

On Twitter, the @ symbol boosts engagement like no other. This simple tool allows you to send other users a notification that guarantees your tweet gets viewed and provides easy attribution for a quote or article you share on the platform. This is especially important for content discovery. Twitter has branched into this area, so users now see occasional tweets from people they might not even follow. This is more likely if multiple users in a network like a tweet. The algorithm then guesses you might also want to see content similar to what’s already in your network. With this feature, your tweets with engagement can end up in front of new eyes, thus increasing reach and engagement.

3. Frequent Posting on Twitter Isn't Annoying; It's Expected

According to data averaged from multiple studies, Twitter is the only social network where marketers are recommended to post up to 15 times per day. Unlike its main competitors, Facebook and Instagram, Twitter is still heavily chronological. Tweets have such a short lifespan in the ongoing feed of posts that regular updates are necessary to stay relevant. Marketers should take this opportunity to integrate a varied mix of content that entertains and educates their Twitter following and keeps them engaged. The platform allows text, images, video, live video, and polls that can all encourage conversation in different ways.

4. Showcasing Your Brand Voice with Tweets

With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality. Tweets can have an authoritative voice or even a sassy tone, depending on the industry. Fast food companies have revolutionized branding with Twitter in an especially notable (and comedic) way, from the rap battle between Wendy’s and Wingstop to the clapbacks from Taco Bell.

Even forgotten brands like MoonPie have been resurrected via Twitter; now MoonPie has a strong following of 279,000 that looks forward to its self-deprecating humor daily. Your consistent brand voice is also archived for prospective customers using Twitter to research how you interact with your followers. Twitter’s open format leaves nothing to the imagination, and some have experienced the fallout when old, problematic tweets resurface at inopportune times.

5. Influencers Can Amp Up Your Campaigns

In 2019, there’s no doubting the power of the influencer, a modern-day social media celebrity. Marketers have found that influencer campaigns yield an average return of around $7.65 for every $1 spent. However, Instagram is oversaturated with individuals pushing products, making influencer campaigns much fresher on other social networking sites.

Twitter, in particular, has massive potential for marketers. That’s because there’s a 2x increase in purchase intent when consumers see tweets from brands and influencers. Also, 49% of Twitter users responded that they rely on recommendations from influencers, and 40% have purchased solely based on an influencer's tweet. The numbers don’t lie; they show an opportunity marketers can’t find elsewhere.

6. Your Profile Will Drive Traffic to Your Site

Social media profiles are the new homepage. As mentioned earlier, Twitter is the place to develop and showcase a brand voice, so users will often visit a brand’s Twitter profile to get a better feel for the brand. About half the time, that visit will inspire further research because 47% of the people who visit a Twitter profile also visit the website linked to that profile. Marketers should remember that brand voice should be consistent and seamless across channels, so a playful Twitter account shouldn’t lead to a landing page with overly serious language. Otherwise, consumers will end up confused and leave the page without converting.

7. Follower Insights Help You Develop Your Follower Persona

Twitter users are given native analytics within the platform, and they’re some of the best across social media sites. In particular, the Audiences tab helps marketers paint a picture of their average followers.

Audiences have four categories.

Demographics, Lifestyle, Consumer Behavior, and Mobile Footprint. The data delivers insight into your followers' interests and how they interact with brands, which is helpful to know before launching a campaign. With your follower persona in mind, you can aim directly for Twitter users who match the kind of people following you already.

8. Advertising Spend Is Low & Effective

Advertising on Twitter costs as little as one dollar per day, but its real strength is optimization. Twitter Ads guides marketers of all experience levels through the campaign creation by suggesting parameters to maximize impact. Then, if the setting is selected, the platform will pace spending based on results to ensure marketers aren’t spending unnecessarily.

As you gain experience, you can also experiment with A/B testing using different campaign types or other settings. It’s customizable and incredibly user-friendly. The best part? Independent research shows that Twitter marketing campaigns can deliver 40% higher return on investment when compared to other media channels.

9. Community Management Is Possible with Branded Hashtags

Hashtags are still the king of social media discovery tools, mainly when marketers use branded hashtags. Created by brands to give consumers a way to share their experiences on social channels, branded hashtags comprise 70% of the total hashtag landscape. Marketers can use these niche spaces to follow their brand communities online easily. Whether it’s to participate in a Twitter conversation or to find user-generated content for future tweets, there’s tremendous potential.

10. Anyone Can Go Viral

One of the best parts of Twitter is its capability to spread a message like wildfire. Anyone who uses the platform regularly sees multiple tweets per day reach viral status because they’re funny, relatable, or newsworthy. Those tweets can come from anyone, no matter how few followers they have. Brands can similarly go viral with a tweet, which immediately increases reach, traffic, and conversions. All it takes is a well-timed post that resonates. The sky—or, should we say, the 280-character count—is the limit.

A sophisticated engagement network

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

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14 Tips On How To Go Viral On Twitter

1. Boost Your Tweet Speed

Twitter thrives on activity. You must tweet at least five times daily to get noticed and attract new followers. Create a content plan and strategically schedule your tweets to maximize interaction across time zones. The more you tweet, the more dedicated you appear, and your profile sticks in your audience's thoughts.

Example

Gary Vaynerchuk (@garyvee) tweets consistently throughout the day, covering various topics like entrepreneurship, motivation, and marketing. His high tweet frequency keeps him present across time zones and attracts a global audience.

2. Use Visuals to Capture Attention

Did you know the human brain is more receptive to visuals than any other sensory medium? As per research, the brain processes visuals 60,000 times faster than text and is more effective for retention. You need to breathe life into your Twitter for a business account with more visuals like images and videos. Animated GIFs and images are the best ways to boost your Twitter engagement and gain more visibility on the platform.

Many social media managers will also agree that brands can leverage the easy-to-use Twitter cards that help creators visually display more information for increased engagement. Twitter cards empower users to attach their media collaterals to their tweets, which blends aesthetics with functionality. With links and active CTA buttons, these cards drive traffic to your website and deliver valued information succinctly and non-boringly.

Example

NASA (@NASA) frequently shares stunning space images, GIFs, and videos. These visuals capture attention and are highly shareable, making their tweets more engaging and boosting visibility.

3. Promote Your Twitter Account on Other Channels

Don’t be shy about sharing your Twitter handle with friends and customers using different social media platforms like Facebook and Instagram. Go beyond social, too—announce it in a newsletter, put it on business cards, advertisements, and marketing materials, and embed it on your website.

Example

Lilly Singh (@Lilly) often cross-promotes her Twitter on platforms like Instagram and YouTube, and even in her stand-up and book promotions, making her followers across different channels aware of her Twitter presence.

4. Create Captivating Threads

Threads have taken Twitter by storm with their intricate stories and captivating storylines. Create two captivating weekly threads by diving deep into a topic or weaving a fascinating tale. Your audience should benefit from each thread. By constantly unspooling high-quality threads, you’re better positioned to establish authority, build trust, and attract followers who enjoy detailed information.

Example

From Farnam Street, Shane Parrish (@ShaneAParrish) shares insightful threads on personal development and mental models. His in-depth threads consistently provide high-quality value, building trust and attracting a loyal following.

When used correctly, hashtags can increase the chances of a post being retweeted by 40%. A good Twitter practice is to include three hashtags in the tweet. Any higher than that, the engagement will likely drop by 17%!

Example

Marvel Entertainment (@Marvel) uses popular hashtags related to movie releases or fan events. Relevant hashtags, like #Marvel or #SpiderMan, engage fans and increase visibility when these hashtags are trending.

6. Monitor Your Competitors

Keep a close eye on your competitors to see how they attract followers. Check out their followers, who they are, how often they tweet, and what they’re tweeting. What does their profile look like? How do they respond to their competition or customers, and what content do they post that gets the most attention? Follow them and retweet their content to get on their radar. This step is equally vital for people who wish to increase their Twitter following.

Example

Wendy’s (@Wendys) monitors competitors closely, often responding to them with witty comebacks and roasting tweets, which attracts attention and reinforces its brand voice.

7. Host Twitter Spaces

A relatively new feature aimed at fostering real-time dialogue and relationships, Twitter Spaces may help you engage your audience with industry leaders by hosting a weekly Twitter Spaces session. Hosting thought-provoking talks or informative sessions can boost your authority and attract new followers interested in the crucial insights given during these live audio excursions.

Example

The Washington Post (@washingtonpost) hosts Twitter Spaces with journalists and industry experts on current news topics. These sessions help them engage followers who are interested in real-time news discussions.

8. Engage with Replies, Retweets, and Likes

Engaging with followers on Twitter is not easy, but it’s not impossible either. An essential part of your Twitter marketing strategy should be to engage with your followers. One of the simplest ways to market on Twitter is by replying to tweets, retweeting relevant posts, and encouraging user-generated content. This strategy also connects with social proof marketing, where displaying interactions with happy customers or notable individuals can significantly improve your brand’s trust and credibility. In addition to retweets, replies, and community development, Twitter Chats also help brands engage with audiences with the help of value-based content regularly. These chats are public-based discussions on particular topics where followers learn from the best, and help brands have a constant presence among their audience.

Example

Chrissy Teigen (@chrissyteigen) is known for her high engagement on Twitter. She frequently replies to fans, retweets, and likes responses, strengthening her connection with her followers and increasing her presence on timelines.

9. Find Followers and Influencers

The general rule of thumb is that if you follow someone on Twitter, they will likely follow you back. Leverage the “Who to Follow” feature to find popular feeds, and upload your email contacts to Twitter to find people you already know. Find and follow influencers in your industry—if you’re in the food industry, for instance, find and follow famous chefs. If they see that you’re following them, they may follow you back—and your tweets could end up in their feeds. Whatever you do to increase Twitter followers, try to do it organically. Even though you might be tempted to buy a list of followers, those lists are typically filled with bots that can’t buy your products or services and might be deleted by Twitter.

Example

Pat Flynn (@PatFlynn) of Smart Passive Income often follows industry influencers and builds relationships through genuine interactions, which has helped him grow his audience organically.

10. Build Relationships With Twitter Spaces Participants

Don’t let the dialogue disappear. Mention or send guests tailored direct messages to show gratitude, answer questions or feedback, and encourage further involvement. Your attentive outreach shows your genuine interest in connecting and building relationships, and by actively engaging with guests, you can increase the probability of converting them into dedicated followers who appreciate your participation and are intrigued by your material.

Example

Clubhouse (@Clubhouse) uses Twitter Spaces to engage with users and participants. They often thank guests and share recaps. They maintain connections by tagging or DMing users to engage further.

11. Use Targeted Twitter Ads

Twitter marketing offers many opportunities, and targeting and optimizing campaigns can bring you followers for less than a dollar. Start by defining your goals, determining your target audience, and designing a creative ad with interesting ad language and eye-catching images. Then, use targeted Twitter advertising to promote your account and encourage attendees of your Twitter Spaces sessions to follow you. Monitor progress and optimize your campaign using performance analytics to maximize ROI. This helps ensure your message connects with an audience captivated by your content. Combining organic efforts with targeted advertising can increase your reach, attract new followers, and reinforce your brand message among people most likely to engage with your content.

Example

HubSpot (@HubSpot) uses Twitter ads to promote its content and webinars, targeting audiences interested in marketing and sales, which increases their follower count and engagement with their tweets.

12. Find Your Unique and Compelling Brand Voice

While having a unique brand voice does not directly increase your followers on Twitter, you still need a compelling and uniform tone that is engaging, fun, and memorable. You must define your vision, values, and mission to discover your unique voice on Twitter and even otherwise. What is the goal of your marketing strategy on Twitter? Is your vision to inspire my followers to take action? Or should my messaging drive them to buy more? The clarity helps build a shared narrative across all messaging and becomes the brand voice.

Once the vision has been outlined, the next step is to know what your audience wants. Is my audience of the current generation, or is it a part of the older population? What does my audience seek? Entertainment, information, or both? Understanding your audience will help you fine-tune the brand voice I created based on my vision and mission. A pro tip – Seal the deal with brand voice guidelines so that it can be referred to anytime and by anyone managing your social media activities. Old Spice’s Twitter handle is an excellent example of maintaining a consistent brand voice — in this case, humor, across all its posts.

Example

Old Spice (@OldSpice) has a distinct, humorous brand voice on Twitter that’s instantly recognizable. This helps it maintain a strong brand identity that attracts fans who appreciate its quirky personality.

13. Write For Major Publications Or Feature In Pieces

Writing for significant publications or getting featured in relevant pieces can expand your reach and attract new followers, so it’s a great idea to pitch stories to renowned media or use your contacts to get features. Ensure your Twitter username is prominently displayed in a byline to communicate with readers.

Example

Rand Fishkin (@randfish) frequently writes for major industry publications like Moz and shares his insights on marketing. Byline links to his Twitter account in these publications drive readers to his Twitter, growing his following.

14. Embrace Influencer Marketing

To harness the power of influencer marketing, partner with influential personalities who share your brand's beliefs. Work with these industry leaders on content, promotions, and shout-outs. You can reach more people who like your content by leveraging their authority and following. Choose influencers whose audience matches your target demographic for optimum impact. Example: Daniel Wellington (@danielwellington) partners with fashion influencers who promote their watches on Twitter and Instagram. This strategy expands their reach, especially among younger audiences, by leveraging influencers’ followings.