16 Twitter Best Practices For Efficient Marketing

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You see a post that’s racked up thousands of retweets and likes when you scroll through Twitter. As you read through the comments, you realize it’s about something you’re passionate about and could have written yourself. You can’t help but feel a twinge of jealousy. How does this happen? What makes this post so much more successful than your own? If you’ve ever wondered how to go viral on Twitter, you’re not alone. Many Twitter users have the same goal in mind. Understanding Twitter's best practices can help you achieve your goals, increase engagement, and improve your content performance.

One solution to achieve your objectives and get you on the right track is Megaphone's viral on-demand platform. With this tool, you can enhance your social media performance, engagement, and viral content potential with minimal effort.

Benefits of Twitter Marketing

Twitter's direct messaging feature sets it apart from other platforms by requiring mutual follow-ups to start a conversation. This ensures that Twitter DMs are more personalized, helpful, and authentic overall.

While this may seem like a hurdle for brands trying to connect with influencers or other important industry players, it ensures the conversations are worthwhile and engaging.

Using Tags in Tweets to Increase Engagement

Using the @ symbol on Twitter can go a long way. It’s the key to sending other users a notification that almost guarantees your tweet, or the tweet you wanted the @ recipient to see, gets viewed. Also, it’s easy to attribute a quote or an article you share on the platform.

Twitter has branched into content discovery, so users now see occasional tweets from people they might not even follow. This is more likely if multiple users in a network like a tweet. The algorithm then guesses you might also want to see content similar to what’s already in your network. With this feature, your tweets with engagement can end up in front of new eyes, thus increasing reach and engagement.

Regular Posting on Twitter Is Expected

According to data averaged from multiple studies, Twitter is the only social network where marketers are recommended to post up to 15 times per day. Unlike its main competitors, Facebook and Instagram, Twitter is still heavily chronological. Tweets have such a short lifespan in the ongoing feed of posts that regular updates are necessary to stay relevant.

Marketers should take this opportunity to integrate a varied mix of content that entertains and educates their Twitter following and keeps them engaged. The platform allows text, images, video, live video, and polls that can all encourage conversation in different ways.

Showcase Your Brand Voice on Twitter

With a more robust posting schedule, Twitter is a network where a brand can develop its voice and public personality. Tweets can have an authoritative voice or even a sassy tone, depending on the industry.

Fast food companies have revolutionized branding with Twitter in an especially notable (and comedic) way, from the rap battle between Wendy’s and Wingstop to the clapbacks from Taco Bell. Even forgotten brands like MoonPie have been resurrected via Twitter; now MoonPie has a strong following of 279,000 that looks forward to its self-deprecating humor daily.

Your consistent brand voice is also archived for prospective customers using Twitter to research how you interact with your followers. Twitter’s open format leaves nothing to the imagination, and some have experienced the fallout when old, problematic tweets resurface at inopportune times.

Influencer Campaigns Can Boost Your Marketing Efforts

In 2019, there’s no doubting the power of the influencer, a modern-day social media celebrity. Marketers have found that influencer campaigns yield an average return of around $7.65 for every $1 spent. However, Instagram is oversaturated with individuals pushing products, making influencer campaigns much fresher on other social networking sites.

Twitter, in particular, has massive potential for marketers. That’s because there’s a 2x increase in purchase intent when consumers see tweets from brands and influencers. Also, 49% of Twitter users responded that they rely on recommendations from influencers, and 40% have purchased solely based on an influencer's tweet. The numbers don’t lie; they show an opportunity marketers can’t find elsewhere.

Your Twitter Profile Drives Traffic to Your Site

Social media profiles are the new homepage. [Tweet this] As mentioned earlier, Twitter is the place to develop and showcase a brand voice, so users will often visit a brand’s Twitter profile to get a better feel for the brand. About half the time, that visit will inspire further research because 47% of the people who visit a Twitter profile also visit the website linked to that profile.

Marketers should remember that brand voice should be consistent and seamless across channels. For example, a playful Twitter account shouldn’t lead to a landing page with overly serious language. Otherwise, consumers will be confused and leave the page without converting.

Follower Insights Help You Develop Your Follower Persona

Twitter users are given native analytics within the platform, and they’re some of the best across social media sites. In particular, the Audiences tab helps marketers visualize their average followers.

Audiences are divided into four categories: demographics, lifestyle, consumer behavior, and mobile footprint. The data delivers insight into your followers and their interests and how they interact with brands, which is helpful to know before launching a campaign. With your follower persona in mind, you can aim directly for Twitter users who match the kind of people following you already.

Low-Cost Advertising Gets Effective Results

Advertising on Twitter costs as little as one dollar per day, but its real strength is optimization. Twitter Ads guides marketers of all experience levels through the campaign creation by suggesting parameters to maximize impact. If the setting is selected, the platform will pace spending based on results to ensure marketers aren’t spending unnecessarily.

As you gain experience, you can also experiment with A/B testing using different campaign types or other settings. It’s customizable and incredibly user-friendly. The best part? Independent research shows that Twitter marketing campaigns can deliver a 40% higher return on investment when compared to other media channels.

Engage Target Audiences with Branded Hashtags

Hashtags are still the king of social media discovery tools, mainly when marketers use branded hashtags. Branded hashtags, created by brands to give consumers a way to share their experiences on social channels, comprise 70% of the total hashtag space.

Marketers can use these niche spaces to follow their brand communities online easily. Whether it’s to participate in a Twitter conversation or to find user-generated content for future tweets, there’s tremendous potential.

Anyone Can Go Viral on Twitter

One of Twitter's best parts is its capability to spread a message like wildfire. Anyone who uses the platform regularly sees multiple tweets per day reach viral status because they’re funny, relatable, or newsworthy. Those tweets can come from anyone, no matter how few followers they have.

Brands can similarly go viral with a tweet, which immediately increases reach, traffic, and conversions. All it takes is a well-timed post that resonates. The sky—or, should we say, the 280-character count—is the limit.

16 Twitter Best Practices For Efficient Marketing

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2. Create Eye-Catching Content

It’s easy to post a link in a tweet. There’s no need for link-in-bio workarounds. However, that does not necessarily mean posting links is a good idea. Instead, develop a content strategy self-contained within the platform and inspire retweets. “The secret ingredient of a successful brand presence on Twitter, in my opinion, is to create content that keeps people on the network,” says Nick Martin, social media marketing manager at Tipalti.

“The majority of Twitter users don’t want their scroll interrupted and will quickly move past a CTA to ‘learn more in this blog post,’” Martin adds. “Create content that lives within the trending formats of Twitter. Repurpose blog posts into videos, GIFs, threads, or images.”

It can be tricky to boil an entire blog post down into 280 characters or an image or GIF. Twitter threads give your content a little more room to breathe, but it’s a worthy challenge to get your content into a single tweet most of the time. Infographics and GIFs are helpful ways to convey a lot of information in a limited space, and they’re highly shareable to boot.

3. Increase Your Tweet Frequency

Twitter is all about being active. To stay in your followers' feeds, you must tweet at least five times daily. Create a content plan and strategically schedule your tweets to maximize interaction across time zones. Steadfast tweeting shows your commitment and cements your profile in your audience's thoughts, increasing your chances of attracting new followers.

Example

Gary Vaynerchuk (@garyvee) tweets consistently throughout the day, covering various topics like entrepreneurship, motivation, and marketing. His high tweet frequency keeps him present across time zones and attracts a global audience.

4. Post Visual Content

Did you know the human brain is more receptive to visuals than any other sensory medium? As per research, the brain processes visuals 60,000 times faster than text and is more effective when it comes to retention. Clearly, you need to breathe life into your Twitter for a business account with more visuals in the form of images and videos. Animated GIFs and images are the best ways to boost your Twitter engagement and gain more visibility on the platform.

Many social media managers will also agree that brands can leverage the easy-to-use Twitter cards that help creators visually display more information for increased engagement. Twitter cards empower users to attach their media collaterals to their tweets, blending aesthetics with functionality. Complete with links and active CTA buttons, these cards drive traffic to your website and deliver valued information in a clear, concise, and non-boring manner.

Example

NASA (@NASA) frequently shares stunning space images, GIFs, and videos. These visuals capture attention and are highly shareable, making their tweets more engaging and boosting visibility.

5. Promote Yourself on Other Platforms

Share your handle with friends and customers using social media platforms like Facebook and Instagram. Go beyond social, too—announce it in a newsletter, put it on business cards, advertisements, and marketing materials, and embed it on your website. Example: Lilly Singh (@Lilly) often cross-promotes her Twitter on platforms like Instagram, YouTube, and even in her stand-up and book promotions, making her followers across different channels aware of her Twitter presence.

6. Weave Captivating Threads

Threads have taken Twitter by storm with their intricate insights and captivating storylines. Create two captivating weekly threads by diving deep into a topic or weaving a fascinating tale. Your audience should benefit from each thread. By constantly unspooling high-quality threads, you're better positioned to establish authority, build trust, and attract followers who enjoy detailed information.

Example

From Farnam Street, Shane Parrish (@ShaneAParrish) shares insightful threads on personal development and mental models. His in-depth threads consistently provide high-quality value, building trust and attracting a loyal following.

If used correctly, hashtags can increase the chances of retweeting by 40 percent. A good Twitter practice is to include three hashtags in the tweet. If any higher than that, the engagement will drop by 17 percent!

Example

Marvel Entertainment (@Marvel) uses popular hashtags related to movie releases or fan events. Relevant hashtags, like #Marvel or #SpiderMan, engage fans and increase visibility when these hashtags are trending.

8. Keep an Eye on Your Competitors

Check out their followers, who they are, how often they tweet, and what they’re tweeting. What does their profile look like? How do they respond to their competition or customers, and what content do they post that gets the most attention? Follow them and retweet their content to get on their radar. This step is equally vital for people who wish to increase their Twitter following.

Example

Wendy’s (@Wendys) monitors competitors closely, often responding to them with witty comebacks and roasting tweets, which attracts attention and reinforces its brand voice.

9. Host Twitter Spaces

A celestial orb in Twitter's galaxy, Twitter Spaces fosters real-time dialogue and relationships. You can engage your audience with industry leaders by hosting a weekly Twitter Spaces session. Hosting thought-provoking talks or informative sessions can boost your authority and attract new followers interested in the critical insights given during these live audio excursions.

Example

The Washington Post (@washingtonpost) hosts Twitter Spaces with journalists and industry experts on current news topics. These sessions help them engage followers who are interested in real-time news discussions.

10. Engage With Replies, Retweets, and Likes

Engaging with followers on Twitter is not easy, but it’s not impossible either. An essential part of your Twitter marketing strategy should be to engage with your followers. One of the simplest ways to market on Twitter is by replying to tweets, retweeting relevant posts, and encouraging user-generated content. This strategy also connects with social proof marketing, where displaying interactions with happy customers or notable individuals can significantly improve your brand’s trust and credibility. In addition to retweets, replies, and community development, Twitter Chats also help brands engage with audiences with the help of value-based content regularly. Twitter chats are public-based discussions on particular topics where followers get to learn from the best and help brands have a constant presence among their audience. These chats are usually live, allowing users to interact with brands in real-time.

Example

Chrissy Teigen (@chrissyteigen) is known for her high engagement on Twitter. She frequently replies to fans, retweets, and likes responses, strengthening her connection with her followers and increasing her presence on timelines.

11. Find Followers and Influencers

The general rule of thumb is that if you follow someone on Twitter, they will likely follow you back. Leverage the “Who to Follow” feature to find popular feeds, and upload your email contacts to Twitter to find people you already know. Find and follow influencers in your industry. For instance, if you’re in the food industry, find and follow famous chefs.

If they see that you’re following them, they may follow you back, and your tweets could end up in their feeds. Whatever you do to increase Twitter followers, try to do it organically. Even though you might be tempted to buy a list of followers, those lists are typically filled with bots that can’t buy your products or services and might be deleted by Twitter.

Example

Pat Flynn (@PatFlynn) of Smart Passive Income often follows industry influencers and builds relationships through genuine interactions, which has helped him grow his audience organically.

12. Build Relationships With Twitter Spaces Participants

Don't let the dialogue disappear. Mention or send guests tailored direct messages to show gratitude, answer questions or feedback, and encourage further involvement. Your attentive outreach shows your genuine interest in connecting and building relationships, and by actively engaging with guests, you can increase the probability of converting them into dedicated followers who appreciate your participation and are intrigued by your material.

Example

Clubhouse (@Clubhouse) uses Twitter Spaces to engage with users and participants. They often thank guests and share recaps. They maintain connections by tagging or DMing users to engage further.

13. Use Targeted Twitter Ads

Twitter marketing offers many opportunities, and targeting and optimizing campaigns can bring you followers for less than a dollar. Start by defining your goals, determining your target audience, and designing a creative ad with interesting ad language and eye-catching images. Then, use targeted Twitter advertising to promote your account and encourage attendees of your Twitter Spaces sessions to follow you. Monitor progress and optimize your campaign using performance analytics to maximize ROI. This helps ensure your message connects with an audience captivated by your content. Combining organic efforts with targeted advertising can increase your reach, attract new followers, and reinforce your brand message among people most likely to engage with your content.

Example

HubSpot (@HubSpot) uses Twitter ads to promote its content and webinars, targeting audiences interested in marketing and sales, which increases their follower count and engagement with their tweets.

14. Find Your Unique and Compelling Brand Voice

While having a unique brand voice does not directly increase your followers on Twitter, you still need a compelling and uniform tone that is engaging, fun, and memorable. You need to define your vision, values, and mission to discover your unique voice on Twitter and even otherwise. What is the goal of your marketing strategy on Twitter?

Is your vision to inspire my followers to take action? Or should my messaging drive them to buy more? The clarity helps build a common narrative across all messaging and becomes the brand voice. Once the vision has been outlined, the next step is to know what your audience wants. Is my audience of the current generation, or is it a part of the older population? What does my audience seek?

Entertainment, information, or both? Understanding your audience will help you fine-tune the brand voice I created based on my vision and mission. A pro tip – Seal the deal with brand voice guidelines so that it can be referred to anytime and by anyone managing your social media activities. Old Spice's Twitter handle is an excellent example of maintaining a consistent brand voice, in this case, humour, across all its posts.

Example

Old Spice (@OldSpice) has a distinct, humorous brand voice on Twitter that’s instantly recognizable. This helps it maintain a strong brand identity that attracts fans who appreciate its quirky personality.

15. Write For Major Publications or Feature In Pieces

Writing for significant publications or getting featured in relevant pieces can expand your reach and attract new followers, so it's a great idea to pitch stories to renowned media or use your contacts to get features. Ensure your Twitter username is prominently displayed in your byline to communicate with readers.

Example

Rand Fishkin (@randfish) frequently writes for major industry publications like Moz and shares his insights on marketing. Byline links to his Twitter account in these publications drive readers to his Twitter, growing his following.

16. Embrace Influencer Marketing

To harness the power of influencer marketing, partner with influential personalities who share your brand's beliefs. Work with these industry leaders on content, promotions, and shout-outs. You can reach more people who like your content by leveraging their authority and following. Choose influencers whose audience matches your target demographic for optimum impact.

Example

Daniel Wellington (@danielwellington) partners with fashion influencers who promote their watches on Twitter and Instagram. This strategy expands their reach, especially among younger audiences, by leveraging influencers’ followings.

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10 Twitter Marketing Accounts To Take Inspiration From

1. Wendy’s (@Wendys) – A Well-Seasoned Twitter Account

Wendy's Twitter handle has earned a reputation for its sassy and sometimes savage interactions. Their unique voice and humor create buzz-worthy moments that often go viral, showing how personality can drive brand engagement.

2. Drake Bell (@DrakeBell) – The Nostalgic Twitter Account

Drake uses Twitter creatively to build his brand and interact with fans, often sharing personal updates and fan-driven content. He frequently engages his audience with polls and contests, creating strong fan loyalty.

3. Elon Musk (@elonmusk) – The Unpredictable Twitter Account

Known for his unpredictable and sometimes controversial tweets, Elon Musk uses Twitter to spark interest in his brands, announce new developments, and build a personal connection with followers. His tweets often generate massive media coverage, amplifying his reach.

4. Lil Nas X (@LilNasX) – The Hilarious Twitter Account

He blends humor, personal anecdotes, and culturally relevant content to connect with fans on a deep level. He builds a loyal online community by actively engaging with followers through retweets, memes, and shout-outs.

5. Chrissy Teigen (@chrissyteigen) – The Relatable Twitter Account

Chrissy is known for her humorous, unfiltered posts and relatable personality. She shares glimpses into her life and opinions, creating authenticity and relatability, making her highly influential and a go-to voice for brands seeking collaborations.

6. Charli D’Amelio (@charlidamelio) – The Exclusive Twitter Account

While she rose to fame on TikTok, Charli uses Twitter to connect with fans through exclusive content and updates, providing a more personal touch. She shares behind-the-scenes moments, creating a deeper bond with her audience.

7. MoonPie (@MoonPie) – The Quirky Twitter Account

MoonPie's account is an excellent example of quirky brand personality, often using surreal humor and absurd interactions that capture the attention of younger audiences and create organic shares.

8. Megan Thee Stallion (@theestallion) – The Engaging Twitter Account

Megan updates her fans with music updates, lifestyle content, and direct interactions. Her posts keep her brand solid and relatable, with fan engagement as a core strategy.

9. Lush (@LushLtd) – The Activist Twitter Account

Lush Cosmetics uses Twitter for activism-driven campaigns, speaking out on social and environmental issues in a way that resonates with its audience and enhances brand loyalty.

10. Gucci (@gucci) – The High-Fashion Twitter Account

Gucci takes a high-fashion approach on Twitter, mixing visual aesthetics with cultural references. Their tweets create exclusivity and brand allure, appealing to a luxury market with visually captivating and timely content.

Go Viral Today with Our Viral on Demand Platform

Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads.

Key features include:

A sophisticated engagement network,

Private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

Twitter 411 Rule

The 4-1-1 rule aids in making your Twitter strategy more approachable. In short, this rule suggests that for every self-promotional tweet you post, you should share four relevant tweets from others and one tweet that promotes the work of another. Following this rule will help establish you as a participant and a leader in your industry’s Twitter conversations rather than someone only interested in promoting their work.

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Go Viral Today with Our Viral on Demand Platform

For many brands, the goal of using Twitter is to get noticed and boost their online presence. With Megaphone, you can make that happen quickly and organically. Our viral on-demand platform helps you connect with influential creators in your niche to grow impressions, followers, and leads without relying on paid ads.

Megaphone has a sophisticated engagement network that allows you to boost your Twitter presence, find suitable targets for engagement, and amplify your visibility on the platform all in one place. The more you engage with relevant creators and their audiences, the more Twitter will promote your content and profile. Ready to go viral? Sign up for Megaphone today!