Consider you’ve crafted the perfect tweet. It’s clever, insightful, and even a little funny. You hit “publish,” and then… nothing. No likes. No retweets. There was no engagement at all. You watch as the moments tick by, waiting for someone, anyone, to take notice of your tweet. You wonder if it will be buried forever in the depths of Twitter oblivion. It’s a relatable scenario, but it doesn’t have to be your reality. In this guide, we’ll explore how to go viral on Twitter using Twitter automation tools to help you enhance your social media engagement and content performance. Specifically, we’ll look at how these tools can help you go viral on Twitter.
One of these tools is Megaphone’s viral on-demand platform. This solution helps users quickly identify trending topics within their niche. Then, it allows them to create, share, and promote content that aligns with these trends to enhance engagement and go viral on Twitter.
How Does Twitter Automation Work
Twitter automation is precisely what it sounds like automating your Twitter account to improve efficiency, engagement, and growth. The term covers many tools, including scheduling tweets, auto-replying to mentions or DMs, and creating Twitter bots that perform various tasks. With Twitter automation tools, you can improve your Twitter presence without manually sending out each tweet, which can be time-consuming and tedious. Automating your Twitter account can help you get organized. It allows you to plan your content strategy, create a posting schedule, and stick to it.
You can even manage your tweets into categories to create a consistent content stream that covers all your niche's essential topics. Next, you can use Twitter automation tools to improve your engagement. For example, instead of replying to DMs or mentions manually, you can set up auto-replies to improve your response time and ensure you never leave a fan hanging. Lastly, Twitter automation can help you grow your account. By scheduling tweets for optimal times, you can reach more people and increase your chances of going viral.
1. Leverage Top-Tier Twitter Automation Tools Like Megaphone
Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:
Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).
Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.
2. Curate Content Carefully
Automating your Twitter account without consideration will get you nowhere. The right content mix is crucial for success with social media marketing, and that means you can’t just toss random posts into automation. When you design automated posts, ensure you don’t just add promotional content to your mix. You can have branded content, promotional posts, and informative content from your industry in the perfect combination, but ensure to follow the Curation Style Guide.
3. Monitor Customer Feedback
Automation should never be the replacement for customer engagement-building activities. The primary goal for social content marketing is to build lasting relationships with your customers, and social sites can give you a chance to do that. Set aside ample time to study social analytics and determine what posts work best for your audience. I always retweet as many posts as possible related to my brand and promptly respond to direct messages.
4. Maintain Your Brand Personality
If you have a dedicated content strategy in place, you must have spent significant time developing an impactful brand voice. This voice should be consistent in everything you do, ensuring you avoid abuse and harassment. While you automate tweets, your strategy must allow you to stay true to your brand voice and maintain consistency throughout all your content. Your automated posts should be personalized and as human as possible to help the audiences make a clear difference between the two.
15 Best Twitter Automation Tools For All Your Needs
Automation tools take the grunt work out of Twitter marketing. Instead of posting in real-time, you can schedule your content to go out at specific times, allowing you to focus on other tasks. In addition, automation tools help you organize your posts, analyze performance metrics, and even recycle evergreen content to extend their lifespans. Here are 15 of the best Twitter automation tools to help improve your Twitter marketing strategy.
1. Megaphone
Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:
Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).
Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.
2. CoSchedule
CoSchedule is a planning and scheduling tool for solopreneurs, businesses, and social media agencies. It redefines how enterprises manage and optimize their content strategy. The visual social media calendar is a standout feature, allowing you to plan and schedule tweets effortlessly, ensuring consistency without any manual grind.
While using the tool, we found the ReQueue content recycling feature convenient for boosting engagement. By rotating our top-performing tweets it automatically fills gaps in our schedule. This can be a huge time saver for anyone needing more content. The built-in AI assistant offers valuable suggestions and automates content creation. You can generate captivating post ideas, optimize publishing times, and save time and effort. Collaborate with your team through a single dashboard, manage projects, and create separate campaign dashboards. CoSchedule is a powerful tool for X/Twitter automation and boosts your marketing efforts, making it easier to stay organized and proactive.
Pros
All-in-one solution for social media management.
You can easily schedule, reschedule, and categorize content.
The user interface is easy to navigate.
Cons
You don’t get alerts or notifications for accidentally unlinked accounts.
Some users have faced publishing errors.
3. SocialBee
SocialBee is the best Twitter scheduler we’ve tested, with some of the most advanced features anywhere. Thanks to its automatic retweeting and rich automation features, it’s especially well-suited to users who value evergreen content. SocialBee is another feature-rich platform with all the tools you need to manage your socials. You can use it to curate and create social content, schedule posts, reply to comments, and analyze your growth on Twitter and Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and GMB. SocialBee’s content creation and planning capabilities are second to none. It’s packed with compelling, cutting-edge features that put it ahead of its competitors.
Pros
Excellent automation tools
Includes an AI generator
Evergreen resharing is useful
Powerful and advanced feature set
AI Copilot can plan your entire social strategy (for Twitter + other networks)
Cons
No social listening feature
Maximum of 5,000 posts per category on top-tier plan
4. IFTTT
IFTTT, which stands for If This, Then That, is a web-based service that automates tasks by creating conditional statements (applets) between apps and devices. This streamlines interactions and enhances productivity.
Pros
Automates tasks between apps, services, and devices
Good web and mobile apps
Easy to use
Supports IoT devices and voice assistants
Cons
Only paid users can create multistep applets
The activity section needs better organizational tools
5. Buffer
Buffer has proven to be a user-friendly tool for managing and automating Twitter presence. The tool significantly reduced the effort to schedule and organize tweets through the content calendar, streamlining our workflow. The user interface is intuitive, making managing multiple Twitter accounts straightforward. You can customize the posting times to improve your tweet engagement and target your audience when they are most active.
Buffer’s analytics provide insights into your tweets’ performance, offering data-driven insights to improve your strategy. Through the Start Page feature, you can use customizable landing pages to offer a centralized location to display your essential links, boosting your presence.
Pros
It makes scheduling multiple posts and managing several accounts smooth.
You can analyze the page performance and how each post is performing.
Great to manage large teams.
Cons
Posts can only be edited before they are scheduled, thus forcing them to delete posts once scheduled.
Sometimes, posts fail while publishing.
6. Social Oomph
SocialOomph is a social media management tool designed to increase social media productivity by automating various tasks across multiple platforms.
Pros
Supports individual account and team account
Social post scheduling
Free account with limited features
Cons
Interface seems outdated
7. Loomly
Loomly offers all the features social media managers expect of a scheduling tool. It lets you plan content in advance and automatically publish it to Twitter. Though, it’s much more than merely a tool for smooth scheduling. It also simplifies your interactions with your followers on Twitter. It offers an easy-to-use community management system where you can respond to comments and messages and analytics to measure your ROI. With its analytics, you can measure your tweets' performance in real-time. With this knowledge, you’ll know which topics your target audience responds to better and adjust your Twitter campaigns appropriately.
Pros
The creation process leaves nothing to chance: every aspect is well thought out
Multiple social calendars eliminate confusion/accidental postings
Workflow templates are suitable for large teams and one-person operations
Cons
Reporting could use more audience insights
8. Sendible
Sendible is another automation tool offering all the management features to run your Twitter marketing efforts smoothly. Its intuitive dashboard makes it easy to manage your campaigns and boost your team’s productivity. You can easily plan and create your posts and schedule them at the optimal times. If you plan to run a marketing campaign for an entire month, add all your content to a CSV file and bulk import it to save time and effort.
Similar to CoSchedule, Sendible also offers a feature that recycles top-performing content (Smart Queues) and gives it an additional lifespan. The content library organizes all your assets in one place while the AI Assist optimizes your workflows by generating creative Twitter post ideas and improving performance. Features like task assignments, content approval workflows, and shared libraries streamline teamwork. Customizable dashboards and automated reports offer valuable insights and regularly keep your team posted about the updates.
Pros
The calendar makes it easy to get a glimpse of the scheduled tweets.
It is effective for businesses that have multilocation properties.
The tool is easy to use.
Cons
While trying to upload or edit large photos, it crashes.
It takes work to manage data effectively.
Customer service needs to provide a prompt response.
9. Sprout Social
Sprout Social allows you to manage your Twitter from a single platform smoothly. You can use it to plan, categorize, and distribute tweets, engage with your followers with the help of CRM tools, and analyze the results. One feature regarding scheduling that needs special mention is its ViralPost feature. By taking advantage of this functionality, you’ll be able to identify the best times to post, ultimately helping to improve your ROI.
If you’re part of a bigger marketing team, you’ll also be glad to know that it has approval workflows. This way, you can enjoy peace of mind knowing that your tweets align with your branding. It’s one of the best tools for scheduling on Twitter, especially if you’ve encountered a problem that requires you to offer customer care via the platform regularly. It provides a Smart Inbox where you can tag, filter, and mark tweets and DMs to help everyone on your team track their progress.
Pros
The best time to post the feature is useful
Scheduling calendar is great for teams
Lots of additional features
Cons
Very high price tag
It is expensive for extra users
Scheduling functionality is weak compared to other tools
10. MissingLettr
Missinglettr has become popular as businesses have used campaign automation to simplify brand management activities. This tool has invaluable content-related features and helps you save tons of manual time and effort. Missinglettr can take your content and turn it into 12-month-long drip campaigns. These content-strengthened campaigns involve the tool creating a series of posts. This automation software automatically pulls content from links you provide and generates posts for Twitter. All you have to do is review them and start the campaign. This feature makes Missinglettr a great automation tool. You can track all your performance metrics from a single dashboard and make informed decisions.
Pros
Repurpose your content and share it on Twitter.
Pull out quotes from your content and add images.
Cons
Users continuously reported bugs in the software.
There were incidents of accounts getting suspended.
11. Agorapulse
Agorapulse’s slick scheduling interface gives you and your team/clients a birds-eye overview of your content strategy. You can easily plan and schedule content from the calendar to be posted on all your profiles. Supported social media networks include Twitter, Facebook, Instagram, LinkedIn, YouTube, GMB, and TikTok. If you collaborate with a team, you can add notes to your content calendar, assign specific team members to particular posts, set up approval workflows, track action items, and more. Like SocialBee, Agorapulse supports rescheduling. You can take your best-performing tweets and put them in front of new audiences by automatically resharing them repeatedly until the chosen end date.
Pros
Great UI
True all-in-one SMM solution
Mobile apps
Powerful analytics and reporting
Unlimited posts on all paid plans
Cons
It's overkill if you just want to schedule tweets
Not as affordable as some other tools
Advanced features are only available in higher-priced plan tiers (like social listening, content queues, etc.)
12. StatusBrew
StatusBrew is a powerful social media management tool designed to enhance your Twitter strategy by providing a complete suite of features catering to SMBs and enterprises. It is particularly effective in managing Twitter accounts at scale, automating tasks, and optimizing engagement through its advanced features. Like any other tool, you can schedule your tweets in advance, ensuring your posts are published consistently at the correct times to maximize reach.
You can track all Twitter interactions, including mentions, DMS, and retweets, from a single inbox, reducing the hassle of switching screens. From our experience, StatusBrew’s most noticeable feature is its ability to create auto-automated workflows for retweeting, liking, and following accounts. It also has detailed analytics on tweet performance, engagement metrics, and audience growth. Download and schedule customizable reports to refine your strategies.
Pros
The UI is easy to use and navigate through.
They continuously keep updating their app.
Customer support is responsive.
Cons
The AI assistant is not integrated with the inbox.
The recent reporting update has noticeable bugs.
13. Hootsuite
Hootsuite is a well-known name in the social media industry. The tool is versatile and efficiently covers all aspects of social media automation into one comprehensive dashboard. Starting with the advanced publishing capabilities, the content calendar makes it easier to visualize and plan posts, create customized publishing queues, or auto-schedule posts at the best times. With Hootsuite’s built-in OwlyWriter AI, you can craft captivating tweets and generate post ideas and hashtags. Track the performance of your Twitter campaigns through in-depth insights. Monitor how your tweets are performing and make adjustments accordingly.
Conduct competitive benchmarking to understand where you stand compared to your competitors and industry standards. With advanced listening capabilities, you can track brand mentions and industry trends and check customer sentiment in real time. The Quick Search informs you if customer sentiment suddenly shifts, aiding in crisis management. Do Automated Ad management and optimize by boosting high-performance posts. Get all this data in a monthly report and share it with your clients. Schedule daily, weekly, or monthly reports with custom branding and highlight all important metrics of your business.
Pros
All-in-one dashboard to schedule posts and analyze post-performance.
Integrates with 150+ apps to streamline your workflow.
The unified inbox keeps a tab of all your conversations.
Cons
Some users say the design of the analytics dashboard and the metrics need to be updated.
HootSuite is costly compared to the other tools.
14. Publer
Publer shares many of the same features as the other Twitter schedulers we’ve looked at a content calendar, analytics, content recycling, RSS feeds, post-curation tool, etc. But there are a couple of things that make it stand out. First, Publer is one of the few tools that let you schedule standalone Tweets and Tweet threads. You can combine as many as 15 Tweets by scheduling follow-up comments to create one colossal thread. This is super useful when you can’t fit everything you want to say into Twitter’s 280-character limit or just want to generate more engagement. Publer is also one of the first tools to integrate GPT-4, OpenAI’s revolutionary language learning model. You can use it to brainstorm ideas and generate Tweets in seconds while staying true to your brand voice through the potential of artificial intelligence.
Pros
Supports lots of social platforms
Allows you to schedule Tweet threads
Powerful AI generator
Rich feature set
Cons
The free plan doesn’t support Twitter
Limited support hours
15. Metricool
Metricool supports more social media platforms than most. It doesn’t just help with scheduling Tweets; you can use it to post almost every social media post. It’s also one of the only tools that support Twitch. You schedule Tweets on Metricool via the drag-and-drop scheduling calendar. There are some advanced features to help save you time. This includes batch scheduling, evergreen content queues, best-time-to-post suggestions, a hashtag generator, and more. Aside from the scheduler, Metricool also comes with tons of other useful SMM features, including a social inbox, ads manager, AI assistant, hashtag tracker, analytics and reports, competitor research tool, Looker Studi connector, and a Chrome extension.
Pros
Lots of features
It supports more platforms than most
Advanced scheduling tools
Good value for money
Cons
Scheduled post limits on every plan
UI could be better
Benefits of Twitter Automation
Keep Your Posting Schedule on Track
Running a business alone means juggling many responsibilities. As your client base grows and your business expands, staying consistent with your Twitter posts can get more challenging. Twitter automation tools can take some pressure off by helping you stay on track with your posting schedule. For example, Jessica, a freelance graphic designer, has clients to manage and design projects and send out invoices. She sets up her Twitter automation tool to schedule three tweets daily, covering tips on design trends, sharing her portfolio, and posting client testimonials. By doing this, Jessica keeps a steady flow of content going out daily without forgetting to tweet manually. This allows her to stay focused on client work without sacrificing her online presence.
Automate Tedious Tasks
Repetitive, mundane tasks can leech out your creativity. Automate some of them so you can focus on growing your business instead. This will also give you more time to authentically engage with your audience authentically, fueling your growth. For example, Raj, an e-commerce store owner, finds that responding to common inquiries like "What’s the shipping time?" or "Are there discounts?" takes up much of his time. He sets up automation for these FAQs so that anyone messaging him on Twitter with these questions receives an automatic response. This saves him hours each week, which he can use to work on expanding his product line and interacting more meaningfully with customers when needed.
Save Time
Some of the best Twitter automation tools will allow you to run your account on autopilot. Schedule a time slot to create and schedule tweets for the entire week. This will ensure that your audience will have quality content every day while you have more free time during the week to focus on the core tasks of your business. For example, Emily, a fitness coach, dedicates an hour every Sunday to writing and scheduling tweets for the upcoming week, such as workout tips, motivational quotes, and nutrition advice.
This scheduled approach means her followers receive consistent, high-quality content while she’s free to focus on her primary tasks—coaching clients and developing new programs. By front-loading her Twitter content, Emily maintains engagement without daily interruptions, leaving her more time to grow her business.
Megaphone: The Ultimate Viral On-Demand Platform for Social Media
Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:
Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).
Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.
Megaphone is a viral on-demand platform designed to boost your online presence authentically and organically. Our software connects you with influential creators in your niche, helping you grow impressions, followers, and leads without relying on paid ads. Key features include:
A sophisticated engagement network,
Private engagement pod service (coming soon),
Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).
Megaphone caters to startup founders, marketers, emerging creators, and ghostwriting agencies seeking to amplify their digital footprint and social proof. Our complex matching algorithm ensures you partner with your field's most suitable and valuable creators. Go viral today with our viral on-demand platform.