How to See Liked Posts on LinkedIn

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When it comes to boosting your reach and visibility on LinkedIn, every interaction counts. LinkedIn’s algorithm favors posts with lots of engagement and interactions. So, the more people engage with your posts, the more folks will see them.

This is why keeping track of the posts your connections like and engage with is a good idea. Doing so can help inform your LinkedIn content strategy and guide your future posts to boost your content performance and go viral. In this guide, we’ll discuss how to see liked posts on LinkedIn and why they’re so important.

One of the best ways to see liked posts on LinkedIn is through the viral on-demand platform. This tool lets you know what posts are performing well and track the content your connections engage with. This can help you uncover hidden patterns to boost your LinkedIn content strategy.

How to See Liked Posts on LinkedIn

Uncovering Your Activity: How to Get to Liked Posts on LinkedIn

On Desktop

Start by logging in to LinkedIn.

Go to LinkedIn.com and log in to your account.

Next, access your activity.

Click on your profile picture in the top menu.

Then, select View Profile from the dropdown.

Now, navigate to the activity section of your profile.

Scroll down to the Activity section. Here, click on See all activity.

You’ll need to filter by reactions.

At the top, you’ll see tabs like All Activity, Posts, Articles, and Reactions.

Click on the Reactions tab to see all the posts you’ve liked or reacted to.

Uncovering Your Activity: How to Get to Liked Posts on LinkedIn

On Mobile (App)

Open the LinkedIn app and log in to your account.

Tap on your profile picture or the Me icon in the bottom-right corner to access your profile.

Then, select View Profile.

Next, view the activity.

Scroll down to the Activity section.

Here, tap on See all activity.

You’ll need to filter by reactions.

Select the Reactions tab to view posts you've liked.

Tips on Viewing Liked Posts on LinkedIn

LinkedIn shows your recent activity, so you may not see older liked posts if a significant amount of time has passed. It won't appear if a post has been deleted or from a private account that restricted access, it won’t appear.

Can Other People See Your Liked Posts on LinkedIn?

Yes, your liked posts on LinkedIn are visible to other users, but this depends on a few factors.

Activity Visibility: Who Can See Your Liked Posts?

LinkedIn activity, including likes and reactions, is public by default. This means your network or the public can see your activity. Users can spot your liked posts by visiting the Activity section on your profile or checking the engagement (likes or reactions) on a specific post.

Privacy Settings: How to Control Who Sees Your Liked Posts

You can control who sees your liked posts by adjusting your privacy settings.

To do this on a Desktop

Go to Me > Settings & Privacy.

Select Visibility > Visibility of your LinkedIn activity.

Adjust options like Followers, See What You Share, or Profile viewing options.

To do this on Mobile

Follow the same steps in the Settings menu within the app.

Do Liked Posts on Public vs. Private Posts Differ?

Yes. Reactions on public and private posts behave differently.

Public posts

Anyone can see your reactions if the post is visible to them.

Private posts

Reactions are only visible to the post’s audience, such as the original poster’s connections or group members.

How Can Others Access Your Liked Posts?

If someone visits your profile, they can go to your Activity > Reactions section to see your liked posts. If you’ve liked or reacted to a post, your name might appear in the "likes" or "reactions" list for that post.

Can You Hide Your Liked Posts?

LinkedIn does not offer a specific option to hide only liked posts, but you can adjust activity visibility in settings to hide all activity. You can also remove individual likes by unliking the post.

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Benefits of LinkedIn Marketing

1. Targeting Your Audience on LinkedIn

LinkedIn provides robust tools for targeting and segmenting your audience for paid ads and organic content. When running campaigns on LinkedIn, you can specify who sees your ads based on criteria like job title, industry, company size, education level, and more. This precision helps ensure your marketing messages resonate with the right people and improve ROI.

2. Boosting Brand Awareness and Trust

LinkedIn has over 900 million members and many potential connections and customers. Implementing a well-crafted LinkedIn marketing strategy can significantly expand your brand’s reach. Here are some ways to build brand awareness and trust on LinkedIn:

Engage with the Professional Network

Participate in industry discussions and share your insights to establish credibility.

Regularly post content that provides value to your audience, showcasing your expertise.

Join Relevant Groups

Become a member of groups related to your industry to connect with like-minded professionals.

Create Your Group

Start a group to position yourself as an authority in your field and attract potential customers.

3. Standing Out in B2B Marketing

LinkedIn stands out as a powerful tool for B2B lead generation. According to recent data, 89% of B2B marketers use LinkedIn to generate leads, with 62% affirming its effectiveness. This platform allows businesses to target specific industries, job roles, and companies, ensuring your marketing efforts reach the most relevant audience. By connecting with professionals who are genuinely interested in your offerings, you can generate high-quality leads that are more likely to convert into clients.

Access to Decision-Makers

One of LinkedIn’s significant advantages is that it connects you directly with decision-makers. Utilizing LinkedIn for lead generation means you can engage with key stakeholders with the authority to make purchasing decisions. This direct access enhances your chances of converting leads into paying customers. By fostering these connections, you can build strong business relationships and streamline your sales process, ultimately driving growth and success for your company.

4. Cost-Effective Marketing

When evaluating advertising platforms, LinkedIn often emerges as a cost-effective choice. Unlike other social media platforms, LinkedIn allows for precise targeting, which can lead to more efficient use of your marketing budget. While the initial cost might seem higher, the return on investment is often more incredible due to the platform’s professional audience and advanced targeting capabilities. Learning about the cost advantages of LinkedIn’s marketing strategy compared to other platforms can help businesses decide where to allocate their advertising funds.

Advantages of Cost-Effective Advertising

One of LinkedIn’s standout benefits is its cost-effective advertising options. LinkedIn Ads typically have a lower cost per click (CPC) compared to platforms like Facebook and Instagram. This means you can achieve more ad clicks without increasing your budget. The platform’s ability to target specific professional demographics ensures that your ads reach the right audience, maximizing your marketing spend.

According to Hootsuite, advertising on LinkedIn offers (a) Up to 2x higher engagement rate for marketers, (b) Up to 13.5% lower cost per acquisition using LinkedIn’s conversion tracking tool, and (c) Up to 2x higher conversion rates for marketers.

5. Strategic Audience Targeting Using LinkedIn’s Tools

LinkedIn’s advanced targeting tools enable you to reach audience segments you might not have initially considered. The “audience expansion” feature allows LinkedIn’s algorithm to identify and target people who are similar to your desired audience and might be interested in your offer. This strategic approach helps broaden your reach while maintaining relevance, ensuring your marketing efforts are directed toward the most promising potential customers.

6. High Click-Through Rate

Several factors contribute to achieving higher CTRs on LinkedIn. Here are six key strategies:

Test and Optimize Your Ad Copy

Regularly update and refine your ad content to ensure it resonates with your audience.

Use Ad Extensions

Enhance your ads with additional information, such as links and call-to-action buttons.

Improve Your Targeting

Ensure your ads are shown to the most relevant audience segments.

Optimize Your Landing Pages

Create compelling, user-friendly landing pages encouraging conversions.

Use Retargeting

Re-engage users who have previously interacted with your brand.

Monitor and Analyze Your CTR

Continuously track your performance and adjust your strategy based on the data. Implementing these strategies can significantly improve your CTR, making your LinkedIn ads more effective and efficient.

7. Lead Generation

Lead Capture Form and Self-Reported Data Lead capture forms are essential tools websites use to collect visitor information. These forms help businesses gather details about potential customers, allowing them to understand their interests and needs better. The quality of the data collected through these forms is crucial as it directly impacts the effectiveness of your marketing efforts. High-quality data enables more targeted and personalized interactions, increasing the chances of converting leads into customers.

Quality Leads Through LinkedIn Advertising

LinkedIn is highly effective for generating quality leads. According to Sprout Social statistics, 62% of B2B marketers find LinkedIn a valuable source of leads, accounting for 33% of purchase intent. This means that LinkedIn not only helps in acquiring leads but also significantly influences their decision-making process.

By leveraging LinkedIn’s advanced targeting options and vast professional network, businesses can attract the right people, those who are more likely to convert. This makes LinkedIn a powerful platform for B2B marketing, connecting you directly with the business professionals who matter most to your goals.

8. Tracking and Analyzing LinkedIn Campaign Success

Monitoring and adjusting your campaigns based on performance data is crucial for achieving marketing success. This involves tracking metrics such as impressions, engagement, and conversion rates to understand your campaigns' performance.

Adjusting your strategy based on these insights can lead to more effective marketing efforts and better results. This continuous evaluation and improvement process ensures that your campaigns align with your business goals, ultimately driving more significant impact and success.

9. S.M.A.R.T.E.R Retargeting Strategies

Implementing effective retargeting strategies is crucial for a successful LinkedIn marketing campaign. Setting clear goals and objectives ensures your retargeting efforts are focused and impactful. The S.M.A.R.T.E.R framework (Specific, Measurable, Achievable, Relevant, Time-bound, Easy to Start, and Reflective) helps define these goals and track progress. This approach allows you to refine your strategies based on performance data, leading to better results and a higher return on investment.

10. Expanding Professional Networks Through LinkedIn

Networking on LinkedIn goes beyond simply exchanging business cards or adding contacts. It involves building meaningful and mutually beneficial relationships with individuals who share your interests, goals, and values.

As a marketing operations professional, expanding your network beyond your immediate colleagues is crucial. Doing so can provide new insights, opportunities, and support for your career growth. Engaging with a diverse professional network on LinkedIn can lead to valuable connections and collaborations that drive your business forward.

11. Leveraging LinkedIn for Recruitment

To effectively leverage LinkedIn for recruitment marketing, follow these key steps:

Raise Awareness

Increase the visibility of your company and its job opportunities.

Engage with Potential Candidates

Interact with candidates through relevant content and meaningful conversations.

Tailor Your Approach

Consider the needs and preferences of your target candidates to make your outreach more effective.

Focus on Hiring

Streamline your hiring process to convert interested candidates into employees. Implementing these strategies can attract top talent and efficiently fill your open positions.

12. Integrating Content Marketing with LinkedIn Advertising

Combining content marketing with LinkedIn advertising creates a powerful strategy that enhances overall marketing effectiveness. A cohesive strategy ensures that content marketing and advertising work together smoothly to achieve business goals. This approach can enhance your efforts:

Clear Objectives

Define specific goals for your content marketing and advertising campaigns.

Audience Segmentation

Tailor your content and ads to target specific audience segments effectively.

Budget Allocation

Allocate your budget wisely to balance spending between content creation and advertising.

Consistency

Maintain a consistent message and brand voice across all content and advertisements.

Adaptability

Be ready to adjust your strategy based on performance data and market changes.

13. Flexible Budget Options for Different Business Sizes

Creating flexible budget options tailored to your business size and goals is crucial. Here are the key steps:

Define the Budget Period

Determine your budget’s time frame, whether monthly, quarterly, or yearly.

Identify Fixed and Variable Costs

Separate your fixed costs (e.g., subscriptions, salaries) from variable costs (e.g., ad spend, materials).

Estimate Expected Revenue

Project your revenue for the budget period.

Calculate the Break-Even Point

Understand how much you need to earn to cover your costs.

Adjust Revenue and Costs

Modify your budget based on actual performance and changing circumstances.

Review and Revise Your Budget Periodically

Regularly update your budget to reflect new goals and market conditions.

14. Using LinkedIn’s Direct Messaging Feature Effectively

LinkedIn’s InMail feature lets you reach out directly to decision-makers, bypassing traditional gatekeepers. This increases your chances of establishing meaningful connections with key stakeholders. Crafting personalized and relevant messages is essential to maximizing the effectiveness of your LinkedIn InMail strategy.

Focus on the recipient’s needs and how your offer can provide value to them. Regularly analyzing the performance of your InMail campaigns and adjusting your approach based on the insights can further enhance your success in generating leads and building professional relationships.

15. Ensuring Data Privacy in LinkedIn Advertising

Maintaining data privacy in LinkedIn advertising is crucial. Here are the best practices to ensure data privacy:

Understand the Data You Need

Clearly define the data type necessary for your campaigns.

Implement Data Security Measures

Protect the data you collect with robust security protocols.

Follow Data Privacy Laws and Regulations

Adhere to all relevant legal requirements to ensure compliance.

Communicate and Collaborate with Your Clients

Keep your clients informed about their data use and collaborate on privacy practices.

Educate Yourself and Your Team

Ensure everyone involved in your campaigns understands the importance of data privacy and follows best practices.

Review and Improve Your Data Privacy Practices

Regularly assess and update your privacy measures to stay current with evolving standards.

What to Post on LinkedIn for High Engagement

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2. Why Text Posts Are Your Best Starting Point on LinkedIn

If you are new to LinkedIn, you need to be made aware of the different variations in content type. Your best starting point is text-only posts. They are what they say on the tin - only text. Within these posts, you have a max of 1300 characters to engage and hook your audience through information, quotations, questions, and hashtags. Using a LinkedIn analytics tool can help you determine which types of text posts resonate best with your audience, allowing you to refine and improve your content strategy.

But there are different variations that you can use: Short one-liner Listicles Lon and g form text posts. Let's explore all three content types and see some good examples of LinkedIn posts.

a. Short one-liner

There's no better example of this simple and elegant LinkedIn post type than the king, Gary Vaynerchuk. His posts are all three below:

Engaging

Easy to read

Hooks the audience

As you can see, writing a text post that works doesn't always mean writing a long post; keeping it short and straightforward works, too!

b. Listicle

When we scroll through LinkedIn, we often see a lot of long text posts written without formatting or spacing. That's why lists are a good way to switch things up and grab your audience's attention. Lists are great because they break the pattern of a text wall. When we put items on a list, they become easy to read. Use lists when you want your audience to go through multiple points in a flow. There are a few different ways we can write them: Using numbered lists, bullets or dashes, and emojis.

c. Long-form text posts

Justin Welsh is the perfect example of an in-depth, engaging post. Justin lays out his text in an easily read format, bundling different sections together and creating spacing for readability so that the audience is hooked and keeps reading.

3. Create LinkedIn Polls to Crowdsource Information

If you spend time on other social media platforms, such as Twitter, the ability to post polls will be around for a while. Polls are an exciting content type on LinkedIn as well. This is because they allow users to crowdsource information from their audiences. Let's consider you were a UX designer. You could directly ask your audience what they prefer.

Do they like a particular product, such as a T-shirt or a hoodie? Or do they choose the color red or blue in a design? Do they prefer a website in font A or B? Polls can be used to ask your audience specific questions. In 2021, on LinkedIn, we've seen an enormous focus drawn to polls, maybe too much.

Nonetheless, polls are the best way to extract insights directly from your audience. Whether you're brand new to LinkedIn or a seasoned veteran, there's a lot of opportunity in polls for everyone. A well-structured poll post has the potential to deliver high engagement and be seen by thousands of people. As a result, polls can act as a catalyst for growing your LinkedIn profile.

LinkedIn states

"Polls help you understand trends and opinions and can be a great conversation start." Therefore, if polls are used correctly, you can spark conversation. LinkedIn polls allow LinkedIn users to weigh in on what's happening worldwide. For example, in the LinkedIn news section, there may be a macro discussion regarding "Should we transition to a 4-day work week? Users can then utilize LinkedIn polls to give their opinion on the micro-level.

Bonus info

Integrating a corporate influencer program can amplify your polls' reach by encouraging employees or colleagues to participate, which increases visibility and attracts broader engagement.

4. Create Engaging Carousel Posts

If you've been on LinkedIn, you may have encountered the term "carousel." You may also have heard this term used on Facebook and Instagram. A "carousel" is a multiple-image document(or post). It is a file that a user uploads and includes a UX that allows the user to scroll through different pages to reveal content. Carousels are very similar to PowerPoints and slide decks. Each image (or slide) will reveal new information to the user scrolling.

This might be text or an image. Carousels are powerful for screen real estate, whether mobile, tablet, or desktop. These post types stand out because you need to swipe (or scroll) through the content. This can make content more fun and engaging as it requires more interaction than other post types. This is down to there being more user touchpoints on the post. LinkedIn loves dwell time. If you need to familiarize yourself with how LinkedIn uses dwell time, they measure a post's quality by how long users stay on it.

Higher dwell time = higher-quality post. It will take longer for someone to swipe through a carousel and consume your content than quickly scanning a text post. This can help you with overall dwell time and boost your post engagement. We will now show you examples of three kinds of carousels you could create to get your audience's attention while they scroll through LinkedIn. Carousel with images that tell a story Carousel with a list Single page carousels

5. Use Videos to Build Trust on LinkedIn

Video content on LinkedIn is a great way to establish trust with your audience. It's always refreshing to see someone's face and hear their voice. Another point to note is videos still need to be used more widely than text posts. This helps your content stand out from the others—videos on LinkedIn work just like many other social media platforms. However, there are some crucial points to remember when creating a video for LinkedIn.

Post Native videos on LinkedIn instead of linking a video from YouTube.

On LinkedIn, you can post native videos. "native" means uploading a video file to be played inside LinkedIn. Users can watch a video right on the LinkedIn feed. This differs from linking to a YouTube video that will be hosted and played through YouTube, taking you outside LinkedIn. Look at this excellent example of how to make videos on LinkedIn natively. Here, Shay Rowbottom talks about how to make your LinkedIn video more engaging. Give her a follow for more LinkedIn video tips!

Always add subtitles to your LinkedIn videos—plan for no audio.

This is one of George Pfeiffer's top tips for creating video content on LinkedIn. Many people scrolling the feed will have their audio turned off. They may be at work, in a library, or just being polite. Whatever the case, you must ensure your content can still be consumed effectively regardless of the audio situation. One of the most important things to do is to add subtitles or captions easily.

We suggest adding captions to your video content to ensure your users get a smooth experience no matter how they consume it. Below is an excellent example of a native video by Gary Vaynerchuk. You can see how Gary has prepared for followers who do not use audio with subtitles. Note that Gary has also added some attention-grabbing headlines above the video, allowing a user to scan and get an idea of the video quickly.

‍Keep the video short to maximize your LinkedIn audience's attention.

Regardless of the platform, you should consider video length. When someone goes to consume content on YouTube, they often expect a lengthy video explaining something in detail. On the other hand, think of the TikTok audience; they usually browse, expecting short, entertaining, value-adding, or funny videos. In the same way, the audience on LinkedIn has a confident expectation of how much time they should be willing to invest in a video. Short to medium-length videos are an excellent fit for LinkedIn. Only a few people scrolling through the feed will invest more than 5 to 10 minutes into a clip. Keep it short and sweet!

You may have a bank of long-format content. Chop it up into bite-sized clips and post different snippets as new content. You will see an increase in engagement! So why should you add videos to your LinkedIn content strategy? Gianluca Bazzon has a great article on various stats for using videos on LinkedIn. Do you get fewer views on your videos than other posts? This might be the reason... You will receive a video view on your video post when viewed (played) for over 3 seconds.

If a user scrolls past your video and it only plays for 1 or 2 seconds, you will not receive a view. Therefore, your views are typically fewer. This does not mean videos don't get viewed. It is counted differently than a text post, for example. That's why I always focus on video comments and generate meaningful conversations. Do you want to know how well your videos are doing? Then, you need to work out your engagement rate.

Calculating your LinkedIn engagement rate is easy. Simply add up your likes, comments, shares, etc., divide by the total views of your video, and multiply by 100. For example, if you had 52 likes, 21 comments, and 10 shares, you would add these all together = 83. Then divide by your views (e.g., 340). 83/340 = 0.244. Then multiply this number by 100 = 24.41. This number is a percentage, so your engagement metric is 24.41%.

Pro tip

Using social selling software, you can support your sales efforts on LinkedIn by helping you track engagement metrics and build relationships with high-potential leads who interact with your videos.

6. Spark Conversations with Question Posts

Generating comments on LinkedIn is essential. Not only does it help boost your engagement rate, but it also evokes discussion, which can help extend your organic reach. If you're new to creating content on LinkedIn, promoting debate and getting people to talk about your post is essential. As discussed earlier, this is what LinkedIn is interested in. We know a great, tried, and tested way to do this. Ask your audience questions.

A question-based post is a text post focusing on a particular question. You'll want to do several experiments to see how your audience reacts to question posts. Do they get more engagement, views, and comments? Or does crafting your questions into polls generate more interaction? It's essential to test this and see what works for your audience.

Why is generating comments through question posts important? When a user comments on your post, it deploys your post to their network. This helps extend the organic reach of your post and helps grow your profile. This is because their followers are seeing your post and may interact with it.

Bonus tip

Employer advocacy software can increase engagement by encouraging team members to share and interact with your posts, boosting reach and visibility.

7. Use LinkedIn Articles to Showcase Your Expertise

LinkedIn is constantly in the lab looking for more ways for its users to show off their expertise and share their interests. One way users can do this is through articles. An article on LinkedIn is similar to a blog post. It is a longer-form piece of content that can include other media such as images, videos, slides, and even content from different social media channels. LinkedIn users often use articles that need room to delve deep into a topic. With an article, you can structure your content with headings and supplement sections with relevant media.

Articles are a great way to show off your expertise and build trust with your audience. Your audience will also be able to engage with your article in a way that is similar to your posts. They can leave reactions or even comment and share. This sparks discussion, leading to more organic reach and account growth in the long run. In the past, LinkedIn heavily pushed articles. When you post a new article, all your followers will get notified. However, articles are a little more hidden than they used to be. LinkedIn has decided to prioritize status updates instead.

This doesn't mean that articles are pointless.

Signposting a cornerstone article on your profile highlighting your expertise in an area can be a great way to convince visitors to hit that follow button. You could show off your knowledge in the SEO industry, and a budding SEO user could read your post and see how much you know. They may click follow to wait for more SEO insights from you. To increase the engagement of your articles, maximize media. With articles, LinkedIn gives us more freedom than other content types. Include infographics, videos, screenshots, and more to make your content easily digestible. You'll notice in this blog we've tried to do just that ;) Articles on LinkedIn can also appear on Google.

If written correctly, your article can appear on the search engine results page when a user searches for something related to the topic of your article. This helps further extend your article's reach and solidifies you as a topic expert. Articles can have a huge reach and be seen by thousands of people. Take this one, for example, which talks about LinkedIn hashtags. It's had nearly 40,000 views, is on the first page of Google, and is still getting engagement after a year of posting. Now that's reach!

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Have you ever wondered how to see posts you liked on LinkedIn? The simple answer is yes. You can find posts you liked on LinkedIn. The platform tracks your activity on LinkedIn, and you can view this information anytime. If you enjoyed a post and want to find it again, you can look it up through your activity. This includes posts from other users and company pages, as well as updates from the connections and groups you belong to. Finding these liked posts on LinkedIn can be especially useful if you’re looking for content to help you write a LinkedIn article or create a relevant post for your profile. Liked posts can help you discover new ideas and even find potential connections or leads who may be interested in your business and services.