What is the Best Time for LinkedIn Posts

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Have you ever poured hours into creating a LinkedIn post, only to watch it sink like a stone? Seeing your hard work go unnoticed is frustrating, especially when trying to get the word out about your business, a new project, or yourself. You need to establish a solid LinkedIn content strategy to boost your performance and get your content seen.

This means crafting engaging posts that resonate with your audience and identifying the best time for LinkedIn posts to maximize visibility and engagement. This guide will offer valuable insights to help you determine when to share your posts for optimal performance and achieve your goals, whether that’s to boost your content performance or go viral.

One way to achieve your objectives is to utilize Megaphone’s viral on-demand platform. With this tool, you can identify posts likely to perform well before they go live. This allows you to time your posts for maximum visibility, helping you boost your performance and achieve your goals.

Does Time Matter While Posting on LinkedIn

Why Timing Matters When Posting on LinkedIn

Posting on LinkedIn at the right time can make or break your content. Here’s why.

Audience Behavior

LinkedIn is a professional platform, so users are often active during workdays and typical business hours.

Algorithm Prioritization

LinkedIn's algorithm boosts posts that quickly receive engagement. Posting at the right time increases the chances of your content being seen and interacted with.

Regional Time Zones

For global audiences, posting at a time that accommodates multiple time zones maximizes visibility.

The Perks of Posting at the Right Time

1. Increased Engagement

Benefit: Posting at optimal times ensures your content appears when your target audience is active, leading to more likes, comments, and shares.

Example: Hootsuite, a leading social media management platform, analyzed their LinkedIn posting schedule and started sharing content around 7:45 AM PST, targeting professionals checking their feeds before work. This timing resulted in a 40% increase in post engagement compared to mid-afternoon posts.

2. Enhanced Visibility

Benefit: LinkedIn's algorithm prioritizes posts that gain engagement quickly, increasing their visibility to a broader audience.

Example: Adobe, the creative software giant, shared case studies and thought leadership posts at 8:30 AM EST on Tuesdays. By aligning with the active hours of their professional audience, these posts consistently garnered higher impressions and engagement, doubling their average reach compared to posts shared later in the day.

3. Better Conversion Rates

Benefit: Posting when your audience is most attentive increases the likelihood of driving actions, such as clicking on a link or downloading a resource.

Example: HubSpot, a marketing and sales software company, observed that posting blogs and eBooks on LinkedIn during lunch hours (12:00–1:00 PM EST) generated 20% higher click-through rates. They attributed this to professionals having more downtime to explore content during lunch breaks.

4. Maximized ROI on Effort

Benefit: Strategically timed posts ensure your resources and efforts produce maximum results with minimal additional investment.

Example: WeWork, a co-working space provider, optimized their posting schedule by targeting the 5:00 PM EST slot for updates and promotional posts. This timing captured professionals winding down their day and increased engagement by 25%, making their marketing efforts more efficient.

5. Strengthened Brand Awareness

Benefit: Consistent high-performing posts at the right time help maintain your brand’s visibility and reputation.

Example: Microsoft leveraged LinkedIn to share thought leadership articles every Wednesday morning (8:00 AM EST). This regular cadence and timing aligned with professionals’ routines, creating predictable touchpoints with their audience and significantly boosting their reputation as industry leaders.

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What is the Best Time for LinkedIn Posts

Monday: Kickstart the Week with an Afternoon Engagement

The prime window for posting on LinkedIn on a Monday is between 9 a.m. and 2 p.m. Every weekday sees above-average engagement on LinkedIn, especially during the typical business hours of 9 a.m. and 5 p.m. However, engagement gradually declines after 2 p.m., so posting earlier will likely yield better results.

Tuesday: Enjoy a Steady Bump in Engagement

Tuesday is an excellent day to post on LinkedIn. The best times to post on LinkedIn on a Tuesday are between 10 a.m. and noon. This mid-morning window sees steady increases in engagement as LinkedIn users exit their Monday routines and settle into the week.

Wednesday: Boost Engagement with a Mid-Morning Post

Like Tuesday, the best times to post on LinkedIn on a Wednesday are also mid-morning. Aim to share content between 10 a.m. and noon for optimal engagement. You may also see decent results with posts scheduled for the lunch hour.

Thursday: Catch the Early Bird Engagement Before the Weekend

The best time to post on LinkedIn on a Thursday is 10 a.m. However, be ready to see above-average engagement between 9 a.m. and 2 p.m., similar to Wednesday. Aim for a mid-morning post to catch the early bird engagement before the weekend.

Friday: End the Week with Morning to Early Afternoon Posts

On Fridays, the best hours to post on LinkedIn are between 8 a.m. and 1 p.m., similar to Monday’s hours. Many LinkedIn users start to check out and focus on the weekend as early as 1 p.m. on Fridays, so aim to post earlier for better engagement results.

Saturday: Get the Weekend Posting Out of the Way Early

The best time to post on LinkedIn on a Saturday is between 6 a.m. and 4 p.m. While you may see light engagement at this time, it’s important to note that the professional nature of LinkedIn means you’ll see fewer interactions with your content during the weekend.

Sunday: Prepare for the Week Ahead with a Sunday Post

The best time to post on LinkedIn on a Sunday is between 8 a.m. and 2 p.m. for any engagement. Like Saturday, Sundays see less engagement on LinkedIn as users prepare for the week ahead. Aim for an early afternoon post to capture any straggling LinkedIn users before Monday.

How to Determine the Best Time for Posting on LinkedIn

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Find Your Best Time to Post on LinkedIn Using Analytics

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. If you use a LinkedIn analytics tool, it should contain a host of relevant data.

To find the best times to post with native LinkedIn Analytics for your LinkedIn business page, Log in to LinkedIn and go to your LinkedIn business page admin view. Click on Analytics. In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads, Competitors, or Employee Advocacy.

Note

Only users with admin or analyst roles assigned to them for the business page can access the analytics page.

11 Tips to Go Viral on LinkedIn

1. Use Megaphone to Go Viral on LinkedIn

A sophisticated engagement network,

A private engagement pod service (coming soon),

Diverse creator partnerships for sponsored posts, X spaces, and newsletter ads (coming soon).

2. Improve Your LinkedIn Profile for Maximum Visibility

Your LinkedIn profile is like your very own professional branding page. And if you're wondering why my LinkedIn posts are not getting impressions, chances are your LinkedIn profile could be better. Now, how can you optimize your LinkedIn profile? These tips can give you a head start: Optimize your LinkedIn profile URL by keeping it short and specific. Use keywords like your profession and services offered.

Use a high-resolution headshot as your profile picture and a rich banner. Precisely describe what you do and who you help in my professional headline. Have a short but engaging summary that tells what I do and whom I support. Don’t forget to add a CTA, for example, a link to book a call with you. Include my current and past work, roles, and responsibilities at each job. Certifications help add brownie points to your expertise. Add them to LinkedIn’s “Certifications and Licenses” section.

3. Create Content That People Engage With

Engagement is important.

Remember

You can have a lot of impressions but reach people who need to be more relevant to your goals. People only engage with posts that are valuable to them - either entertaining or educational. Post content that aligns with your content pillars and positively showcases my brand.

For example

I might post a funny cat GIF. Does that help me with my brand/business? I doubt it. How do I write engaging content? I use active voice, write in simple language that’s easy to skim through and use short sentences to make my posts more readable. I experiment with different content types for my industry/ audience (text only, video, image, pdf...) and measure what works best for YOU.

At the end of the post, ask a relevant question. Tag 1-3 connections in the post or comments to ask for their opinion. If they're influencers, even better! But make sure these are people who ARE going to comment (if they don't, you'll get dinged a bit)

4. Use Hashtags and Keywords

Effectively using hashtags and keywords is a game-changer for increasing the discoverability of your LinkedIn posts. I can tap into trending topics and niche communities by strategically placing relevant hashtags, amplifying my content's reach. How to Use Hashtags:

Identify Popular Hashtags

Research popular hashtags in my industry. For instance, hashtags like #ArtificialIntelligence, #Blockchain, or #CyberSecurity are widely followed if I'm in tech.

Mix Niche and Broad Hashtags

Combine specific hashtags with broader ones to capture diverse audiences—for example, #DigitalMarketing (wide) and #SEOTrends (niche).

Limit the Number of Hashtags

Using too many hashtags can dilute my message. Stick to 3-5 relevant ones per post.

When in doubt, take the industry route. Portray your expertise by sharing industry insights—but not just any insights. Dig deeper into my industry and identify trends the typical audience needs to know. This is the best way to stand out and get more LinkedIn impressions. For example, if I’m a sales executive for a no-code platform, I could share exclusive tips on particular use cases of no-code, success stories, and personal productivity hacks to grab attention.

6. Increase Your Post Dwell Time

Dwell time is when a user spends on my post-viewing it, reading the comments, etc. You want that time to be as long as possible. Why? Because it indicates LinkedIn that my content is relevant, it rewards me with more potential reach. How to increase the Dwell-time? Engage with the comments I receive - as quickly as possible. Avoid writing generic comments and replies - be more engaging, share valuable insights, ask open-ended questions, or compliment my audience.

Experiment with writing a little longer content - share an engaging story with a moral that everyone can take something away from, share a concept that I have a lot of opinions about, share detailed case studies, etc. Line breaks make my content readable and extend the scroll duration—leverage bullet points, shorter paragraphs, emojis, and format sentences with bold and italics when possible. A video, PDF carousel, or infographic might also increase the dwell time. You aim to grab the user's attention right at the beginning of a video/ pdf to make them click through.

Bonus tip

Add a call to action at the end.

7. Engage With Your Audience

Actively engaging with my audience is key to boosting my LinkedIn presence. Responding to comments and messages shows appreciation and fosters a community around my brand. This interaction can significantly enhance my social engagement and build valuable connections. How to engage with my audience:

Commenting

Regularly reply to comments on my posts. Messaging: Send personalized messages when connecting with new contacts or following up on previous interactions.

Highlighting content created by my followers or customers promotes engagement and shows that I value their contributions. I optimize my LinkedIn profile's visibility and reinforce a positive brand image by focusing on these interactions. Engaging with my audience isn't just about increasing numbers; it's about creating meaningful connections that enhance my social media presence.

8. Create Value-Packed Downloadable Lead Magnets

Give away my subject matter expertise by creating small lead magnets for free. This is one of the quickest ways to earn trust. And listen, the audience would love the free value-packed stuff, and before I know it, I’ll have hundreds of LinkedIn impressions of my post.

9. Leverage LinkedIn Features

Using LinkedIn features like LinkedIn Stories, Articles, and Groups can significantly improve visibility and interaction on the platform.

LinkedIn Stories

Share short, engaging updates to keep my audience informed and engaged. These stories appear at the top of the feed and create a sense of immediacy.

Articles

Craft in-depth articles to showcase my expertise. Long-form content can position me as a thought leader in my industry.

LinkedIn Groups

Join and actively participate in relevant groups. This fosters group engagement and helps grow my social media presence. Using these features, I optimize user engagement, strengthen my brand image, and boost my following on this media platform.

10. Join and Participate in Relevant Groups

LinkedIn groups have stood the test of time. They are one of the best tactics to get content traction and generate leads. How? Start joining LinkedIn groups in my industry or niche. For example, if I’m into the marketing niche, I filter out groups on LinkedIn using keywords like marketing, digital marketing, advertising, and so on.

I could also look for groups based on my interests, such as LinkedIn posting tips, local events, or favorite tools. This way, I can meet many like-minded professionals to add to my network and post relevant content. Another key tactic is actively participating in my recently joined groups rather than being an onlooker. Contribute to group discussions and live meetings and share my insights to increase my visibility amongst professional communities.

11. Expand and Nurture Your Network

Growing and maintaining a strong LinkedIn network is essential to boost my visibility and engagement. Here are some strategies to help me expand and nurture my network:

Optimize My Profile

Ensure my LinkedIn profile is optimized with a compelling headline, detailed profile summary, relevant experience, and skills.

Reach Out

Contact professionals in my industry, alumni, or colleagues from previous roles.

Engage Meaningfully

Focus on building meaningful connections by engaging with their content through likes, comments, and shares.

Join Groups

Participate in LinkedIn Groups related to my industry or interests to meet like-minded professionals and expand my social connections.

Network Strategy

Develop a network strategy that includes regular interaction with my followers to maintain a dynamic social media presence. Implementing these strategies will help me enhance my professional network, leading to increased follower growth and a strong brand image on LinkedIn.